+1-718-715-1551
sales@onprintshop.com
Standard Modern Success Story
Standard Modern is a Commercial Union Printer family owned and operated since 1948 from New Bedford, Massachusetts offering a full spectrum of Offset, Digital printing, Creative Services and Mailing Services. Their sister Companies include Reynolds DeWalt and Cranberry Print Marketing.
Services: Offset, Digital Printing, Creative Services and Mailing Services.
Printer Type : Digital Printer
Customer : B2B, B2C
Orders : Online
Results In Numbers
Launched 3 B2C
Retail sites during COVID-19
100% growth in
online orders and generated new revenue
End-to-End
integration with MIS
OnPrintShop has allowed us to offer our clients a “state of the art” designer to allow more customization within the products that we offer, OnPrintShop Support and Technical Services are the best I have ever encountered in an online ecommerce solution.
Danny Sutherland Information Systems Analyst
Requirement
Pre-covid Standard Modern was dealing with large B2B accounts and faced a 70% fall in print orders. They identified that covid products had huge demand but they had no experience in the retail market. Their challenge was,
● How to launch a retail storefront?
● Will the current OnPrintShop web to print solution which they were using for B2B support B2C?
● How to select the right web-to-print for retail sales?
● What kind of team to have and how to recruit and train them?
They were faced with these and many questions, the pressure to increase the order flow, a learning curve to launch a new sales channel and print segment both of which they had never dealt with earlier.
Solution Highlights
They decided to launch the B2C storefront in their existing OnPrintShop B2B (web-to-print) solution with marginal additional cost. This made it easy for their team and clients to understand the retail solution. Moreover, as time was key, they decided to outsource set up services to OnPrintShop’s support team. In a short time and with an economical investment cost they could launch a new sales segment.
At first, a retail website offering Covid products was launched within two weeks that generated great results quickly. This success encouraged them to roll out two more B2C websites to sell Canvas and Political campaign products – signage, marketing material and stationery, for retail.
With this, they achieved 100% growth in Online Orders and Generated new Revenue during the pandemic. They were able to achieve a Centralized Order for Large Corporate/B2B and Retail/B2C clients.
Benefits
Launched New Websites During COVID-19 they launched 3 B2C/Retail Sites to offer a range of products – www.highdefwallart.com to offer High Definition Wall Art, Poster, Canvas Products clients www.staysafeprint.com to offer COVID-19 Signs, Personalized Stationery, Mask www.myunionprinter.com to offer Political & Campaign Print Products
Increased Online Ordering They achieved 100% increase in their online orders with the launch of new websites as they could generate fresh revenue streams
Integration with MIS End-to-end integration with EPMS, where all orders, customer data, product data can AUTO SYNC. Additionally, Order Status updates, Stocks which are updated in EPMS are Auto Updated via Two-Way Integration
Worked with Experienced TeamStandard Modern outsourced their set up services to OnPrintShop’s support team. In a short time frame they could launch a new sales segment to improve their profits
