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Shapco Printing Success Story
Shapco Printing is a PI 400 listed large Commercial Printer. It has been serving over 40 years from the U.S.A. It specializes in premium-quality printing and mailing services with its major focus on corporate clients and franchisee chains. It has gained national recognition for winning more than 1000 awards in its 4+ decades of service.
Shapco lost one of its multi-million dollar accounts to its competitor as it could not meet the print ordering needs of corporate clients. They had already invested in multiple web-to-print solutions and eCommerce but could not offer unique online ordering and integration for each of their large corporate clients due to the ever-growing needs and complexity of development.
Services: Offset Printing, Digital Printing, Large Format Printing, packaging, Kitting, Full Service Mailing, Fulfilment/ Inventory Management, eCommerce Portal
Printer Type : Digital Printer
Customer : B2B, B2C
Orders : Online
Results In Numbers
Acquired 12
new multi-million dollar B2B accounts
Able to integrate
Third Party Platforms like 3PL, MIS, ERP for end-to-end automation
Reduce IT
Overheads Development Cost
With OnPrintShop as the Technology Backbone and its flexibility to Customize, we were able to add 12 new Large B2B & Franchises as our Corporate Clients.
Paresh Patel VP Technologies, Shapco
Requirement
Shapco’s customer who was a key corporate account was an 800 restaurant chain and was looking to simplify and automate the entire print ordering process, with multiple order approval process, rule-based product personalization and looking for a high-end secured system integrated with their existing ERP and databases.
Shapco was managing the account for years. They had invested in multiple solutions to process the orders at the backend. The challenge was to manage multiple backend and platforms so they were looking for a single, comprehensive solution with the flexibility to integrate and custom develop as per their end-client’s needs.
Their biggest challenge was to create an online ordering with unique ordering, approval and template personalization process. The OnPrintShop team understood the need in detail and created POC within two months
Solution Highlights
Custom Developed Web-to-Print Solution for Corporate and Franchisee Network
Single Sign-On, Punch-Out & SMS authentication for sign in and order approval
Integrated with Multiple Third Party Platforms like XML API, EFI Pace, Chili Publish, 3PL, XMPie
Benefits
Personalized Print Process : Shapco was able to personalize the complex menu for multiple restaurants, run multiple marketing campaigns, easily add new restaurants, help them with quick setup, manage single large orders on behalf of all the franchisees, ship it to multiple locations, manage the partial payment from the Head Office and restaurant owners, update specific reporting needs and a lot more.
Created Unique Customizations : With the flexibility of the OnPrintShop’s platform to customize as per large corporate needs, Shapco approached a few large accounts inclusive of the Fortune 500 companies as well. They successfully added many more similar customers as solutions were designed keeping the specific franchisee client ordering needs in mind and for fulfilling each other’s unique customization needs.
Worked with a Dedicated Approach : The OnPrintShop and Shapco team worked on specifications, personalized demos and strategies as to how this could be achieved? OnPrintShop offered dedicated programmers and project managers to work on custom development ensuring timely delivery.
