Indian Printer Increases 1000% Online Traffic within 3 Months of Migrating from Generic Ecommerce

N P Label Success Story

For almost 46 years, National Process Pvt. Ltd. has been a leading Indian manufacturer of Metal Labels and Stickers for various industrial purposes. Quality printing has earned them numerous prestigious awards at PAMEX-91, Gujarat Mudrak Parisad, Transworld and World Print Congress.

National Process’ online stores powered by OnPrintShop: NPLabel.com | OnPrintLabels.com

Products : Industrial Labels

Printer Type : Printer

Customer : B2B, B2C, Reseller

Orders : Online & Offline

Download Customer Story

Results In Numbers
200%

Faster Online Print Job Processing

90%

Improved Order Turnaround Efficiency

1000%

Increase in Online Traffic

67%

Reduction in Staff

Easy to understand, customization and great features for any online print stores were the top reasons to choose OnPrintShop. Not only that they gave excellent training for the stores, but make them more powerful.

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BAKUL PANDYA – Managing Director

Requirement

National Process Pvt. Ltd. required an online system that allowed customers to personalize labels, proof online and place order.

Before moving to OnPrintShop, we had our store on a different, difficult platform” Remarked Bakul Pandya, Managing Director of National Process.

Their previous system was an off-the-shelf eCommerce solution which didn’t allow for online print personalization and was difficult to customize. It was overly complicated which made it tough to adapt by both, internal team and customers.

Moreover, their solution wasn’t upgraded for over 1.5 years which gave their customers an outdated user-experience and did not satisfy constantly evolving industry requirements.

To add to this, lack of technical support became a major concern. All these affected their business in critical ways – long order cycle, rise in order mistakes and losing potential clients.

Solution Highlights

OnPrintShop customized multi-store solution to perfectly meet their unique requirement of personalizing and ordering signage products, and fulfil their business strategy to target niche audience. Our technical team helped them quickly migrate from their current solution to specially customized OnPrintShop solution, provide setup assistance and training.

As and when we gave customization requirements to the OnPrintShop team, they immediately accepted and modified or added features” said Pandya about our customization capabilities.

Calculator with 20+ Additional Options : OnPrintShop’s online calculator allows for dynamic pricing for product specific additional options such as base material, material thickness, printing method, self-adhesive required, etc.

Easy to Add and Duplicate Products Pages :They have 1000+ products and add new products or variations frequently. Self-explanatory admin panel allows them to duplicate products across their stores on a single click – No high end IT skills required to manage products.

Advanced SEO Tools : Our team provided initial guidance about SEO practices to increase their online business. The ease of using build-in advanced SEO modules has spurred their online visibility, increased traffic up to 1000% and surge online sales.

“Excellent experience with OnPrintShop team. You have designed excellent eCommerce store. In my opinion, this is the best in the world.” Pandya remarked about our collaboration.”

Benefits

Target Niche with Specialized Stores : Separate store for Indian and global customers allows to provide personalized experience. For instance, store for international clients supports multiple currencies, whereas the other store supports only Indian currency

No IT Team Required : Complete customization and solution upgrades are carried out by OnPrintShop, enabling National Process’ team to focus on their core business and save significantly in hiring software developers & programmers

Easily Order with Custom Specifications : Customers have flexibility to customize various specifications such as material selection, size, color, etc. which resulted in enhanced customer experience in ordering with National Process