5 websites in just 6 months & a notable rise in Sales, with reduced manpower

Colour Digital Online Print Company Success Story

Colour Digital is an established Online Print Company in the United Kingdom catering to both B2B as well as B2C customers. They were early users of eCommerce & started with Magento for their 4 online brands offering varied print products like Calendar, NCR, Presentation folder, Flyers, Leaflets, and Stationery products.

They had many challenges converting Magento as per the Print industry needs, so they spent endless hours in hand coding, bought many extensions but after a few years they hit the wall. Also, they needed to enhance the online designing experience & that were a major challenge, which involved their internal workflow & order processing as post order all processes were manual. In 2015, they started working with OnPrintShop, which has specialized tools & many of their ideas & expectations were readily available. So they automated all customer communication, pre-press & production processes using varied modules that were a part of OnPrintShop.

Products : Commercial, Photobooks, Photo Calendar, Diary, Short Run Booklets

Printer Type : Digital Printer

Customer : B2C, B2B

Orders : Online

Download Customer Story

Results In Numbers
70%

Reduction in Customer asking for Quotes

25%

Increase in Returning Customers / Repeat Orders

100%

Efficiency increase in our Workflows

” The software is a great fit for our business model and was effortless to pick up with. This teamed with the exemplary level of support that we have received and the ongoing development of the software makes it a very robust and a solid solution.”

Arrow

Neil Kerridge – Systems & Operations Manager

Requirement

Minimal staff requirement at the front-end & most of the staff needed in the production areas. A massive need to lessen manual activities & convert most of those into automated activities.

“By working with OnPrintShop, we were able to reduce 50% of our manpower required to process orders.”

Solution Highlights

With the help of OnPrintShop, Colour Digital was able to launch 5 websites in just 6 months & that too for different print products. With all the other advantages like the Multiple Store via Central Admin, Online Designer Options, Dynamic Price Calculator with Advanced Rules & Customization; this is one of the major highlights for simplifying all Colour Digtal’s tasks. They were really happy with the online photo book solution and it worked exceptionally well for them.

Check out, what it’s Director has to say surrounded by such success currently, ” If I am to be truly honest, I had no part in selecting this software for use with our business, and was very dubious of the distance between us as a U.K. based company. And dealing with an internationally based company, I thought we were going to have language issues and the solution wouldn’t be at par with anything that a European provider could have supplied us.

I am pleased to admit that I was wrong, completely wrong! My Manager selected this software after extensive research in this field. Not only is the price point spot on, the speed and support of the team, we are dealing with puts any other European company we have dealt with to shame.“

Benefits

Reduced Manpower : A team of 6 people was reduced to 2 & people from different departments were moved to production departments, where manpower was most required.

Complete Automated System :Most of the manual activities were shifted to the automated system. Customers now order through the website, for which the office staff doesn’t have to answer calls, provide quotes, give invoices, etc.

Increase in Sales :The Order Management is extremely effective now & that has provided the team with more time to focus on ‘increasing their Sales’. The numbers of repeat customers & new clients have gone up tremendously.