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According to research by WhatTheyThink 70% of Print Companies in the USA have implemented a Web-to-Print platform & out of that 40% of print companies use 2 to 4 & 11% of print companies use 7 to 9 different Web-to-Print & other e-Commerce Platforms. Another research by NAPCO shares that Print Companies migrate to other solutions within 3 – 5 years as their technology doesn’t offer flexibility & scalability.
Initially, Print companies don’t evaluate the solution as per their current & future needs. Many clients invest in generic e-commerce like Magento, Shopify, WooCommerce, Wix, and many more. It just has a low-cost entry point. However, as they grow they need additional development or integration. They have to upgrade to a higher model which costs approximately ten times more. Businesses have to rely on external programmers who do not understand print domains, so their development stays incomplete or goes on hold. Web to Print (W2P) platforms provides holistic solutions for the marketing needs of all organizations. Integrated with comprehensive customization tools.
These are some of the key aspects clients have chosen OnPrintShop over Ecommerce Platforms.
1. E-Commerce Not Specially Designed for Print Industry
Ecommerce is meant for a wider target audience & all industries generally, so it works exceptionally well for static or finished goods. It doesn’t support Personalized Print Products or offer online design, for which you have to rely on third-party Plugins, which often do not generate proper Print Ready Outputs & break when e-Commerce technology updates.
2. Limited Print & Shipping estimation
There are various print products & options like commercial, wide format, promotional, label, packaging, photo books & so on. Every product has a different estimation, custom size & shipping needs. The e-commerce platform only supports static options & even shipping offers very basic configurations like flat shipping costs.
3. Lack of Print Order Management Features
In an ecommerce Platform post order received, printers need to invest in other backend order management or workflow platforms to manage internal order processing, production to delivery. So apart from e-Commerce website, Printers now need to invest into other platforms for an end to end order processing.
4. High Custom Development & Upgrade cost
Ecommerce platform entry-level cost is so low however printers need additional custom developments as they grow, which requires them to upgrade to a higher model costing 2000X than the basic entry level model. Also when the versions are upgraded there is a high maintenance cost to upgrade. For every change, you need to rely on programmers who don’t have print domain expertise & understanding of processes.
If you want to ease your business, don’t wait! Check our website now and reach out.
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Indian Printer Increases 1000% Online Traffic within 3 Months of Migrating from Generic Ecommerce
Indian Printer Increases 1000% Online Traffic within 3 Months of Migrating from Generic Ecommerce
